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SimplyAnalytics (formerly SimplyMap) is an online data mapping and reporting application which provides University of Toronto users with access to hundreds of demographic variables covering the Canadian population. These include detailed census, health, household spending, crime, digital lifestyle (social media usage, mobility, devices, etc...) and other marketing related data.  Business location points and profiles are also available.

SimplyAnalytics data can be mapped at a variety of census geographies from across provinces to local neighbourhood  census tracts and dissemination areas.  Users can export their maps into a variety of formats, including ESRI Shapefile, or customize their data into tables for export into Excel, CSV, or PDF.

Click here for more information on SimplyAnalytics data and data providers.


SimplyAnalytics can be accessed through a “Guest” account, however any queries, maps, or tables created will not be saved. For optimal usage, University of Toronto users are advised to create their own account with a log in and password. This will allow your work to be saved and you can return to the same settings. 

When creating your SimplyAnalytics account, please use a “utoronto” or “mail.utoronto” email address. Other email addresses will not be recognized by SimplyAnalytics.

Access SimplyAnalytics

Use Restrictions

  • SimplyAnalytics and its data is for academic use only for University of Toronto staff, students and faculty
  • The University of Toronto currently has 20 seats available for use at any one concurrent time. Off-campus access is permitted using a Utorid authentication.  More seats may be made available on special request for specific ‘one time only’ labs or assignments with a short timeframe. Please contact the Coordinator, GIS & Research Data Services for more info.